“ I invested in learning about SEO which helped us rank posts on page 1 of Google ”
Meet the Founder, Alison
My love for writing started when my sister started a travel blog in 2017 (Miles From Milan). It was super fun documenting my travels with her, and at the same time, I invested in learning about SEO which helped us rank posts on page 1 of Google, bringing thousands of visitors around the world to the blog.
Unfortunately, due to COVID-19 travel was restricted so I explored other forms of writing. This was when I discovered copywriting. Upon further research into this industry, I realised I had been copywriting without even realising! I was freelancing as a podcast producer for a TV presenter at the time and wrote copy to get high-profile guests on the show.
I decided to take this career seriously, so I enrolled to study copywriting at the College of Media and Publishing, where I trained with copywriters and journalists to become a certified copywriter.
Instead of binging on Netflix, I started copywriting during the lockdown in the evenings and weekends whilst balancing a full-time law job. I wanted location and financial freedom for so long, but I’ve always felt scared to make the leap. Sound familiar?
I didn’t know where to begin. I was in debt, and living in London, I didn’t have much money, but I believed in myself. So I took a big step and hired a business and life coach. I’ve never looked back since, and within ten months, I left the corporate world!
Over the years, I’ve invested a ton into learning marketing and went from being a solo freelancer to building a team of writers and marketing experts. I’ve freed up so much of my time that I’ve even invested in a second business!
Nowadays, I take my businesses all over the world (Oh my gosh, did I tell you about the time I rescued a cat from Egypt and flew her to the U.K!?).
You’ll find me working in co-working spaces, airport lounges, hotel & resorts, Airbnbs and coffee shops. See you soon!
Alison Yuen, digital nomad 🌎
Our approach
Given the competition that your online business faces, it’s no longer enough to have a good copy, and that’s where we come in. We don’t see copywriting as a standalone service; instead, we look at the bigger picture. This means we’ll discuss your online marketing strategy and look at what you’re currently doing to grow your business online.
Think of us as your identical twin sister, you as the coach or service provider, us as the strategist. We take the time to understand your business, target audience and key messages so that your content is relatable.
We do this by doing market research which allows us to take an aerial view of your business. Research includes interviewing your existing clients and target audience so we hear it directly from them.
Once we have the juicy details, we’ll pick out hooks to your offerings and position you as the authority in your ideal client’s language whilst staying consistent with your brand. Over time, your audience will begin to trust you and buy your services.
When you work with us, you’ll see long-lasting results plus save tons of time so that you can focus on your business :)
It’s more cost-effective for you to focus on delivering an excellent service to your clients and the bigger CEO tasks, NOT copywriting or marketing. Just because you know how doesn’t mean you have to!
We want you to create a freedom-based business. After all, you didn’t go into business to work 24/7 right?
Meet the Core Team
-
Daleska
Executive Assistant
-
Rose
Marketing Assistant & Content Creator
-
Dr. Nancy
Psychologist & Communications Expert
