You Can Have a Website That Reflects Your Brand, Speaks To Your Ideal Clients & Converts Visitors

In this overcrowded online coaching space

You’re here because:

  • You have a website, but it doesn’t reflect your brand anymore. Perhaps you’ve hired a copywriter in the past, or you’ve written it yourself, but over the years you’ve grown. Your website no longer reflects you, and you don’t have time to rewrite it.

  • You don’t yet have a website, but you value having one, and you want a copywriter to create a masterpiece so you can build a solid online presence from the start which calls in your ideal clients. 

  • You’ve tried Chat GPT, but you’re unsure how to use AI to your advantage and instead, you’re frustrated because you sound the same as every other coach.

Even if you’re good at writing copy, nothing beats having a professional to write it for you. Somebody who writes copy for clients every single day and just “gets it”. Because every second spent on copywriting is taking you away from your zone of genius and time that could be spent enjoying life outside of work. 

The truth is, we get too close to our business and we don't see the bigger picture which is why I constantly invest in experts to help my business grow.

And when we get too close to our business, we often don’t express our message as well as it could be vs bringing an external expert. Then when your copy isn’t on point, you’re sending out a confusing message to your audience. And confused people don’t buy.

The best thing about having a website with targeted copy is that you can have ideal clients reach out to you when you’re not working!

Blending in Is Boring, Let's Stand out From the Crowd

With new coaches and service providers popping up daily, having a website with solid copy is the way to STAND OUT and GROW your business.

To discover your USP, I go in-depth during the research process. That’s why I interview you and your ideal clients, so I truly understand what you’re about before I write. Then, every word is carefully hand-picked to reflect your brand.

Being a Copywriter is more than just writing. It’s about researching deep into your audience’s wants and needs by meeting them where they’re at and making them feel that you’re the one for them. 

I’ve worked with dozens of coaches and invested thousands in learning copywriting and marketing, so you don’t have to. You’ll benefit from working with somebody who gets your industry.

Introducing My Signature Website Copywriting Package to Help You:

Target

Speak to your ideal client’s pain points and position your services as the solution to their problem without lowering their status and making them feel like crap.

Attract

Emotionally and logically connect with people who want your service without you having to chase the sale because your website copy did the heavy lifting for you. 

Convert

You have a business to make money. Have a website that combines persuasion and sales psychology to convert visitors into clients ethically.

Grow 

Effective copywriting will help you accelerate your growth and save you a ton of time so that you can focus on growing your business and doing other things you love. 

Transform your business with ‘done for you’ copywriting

The Go-to Website Copywriting Service for Coaches

Whilst many coaches say the same thing as everybody else on their website, some are using Chat GPT for a quick copywriting fix (again, only to sound like everyone else), a select few consistently take prospects from cold to hot through their website and have highly invested clients.

That’s the beauty of working with a specialist senior copywriter who has niched down in the coaching industry. I get coaching because I’ve been a client of many and I continue to heavily invest/surround myself with coaches, so I’m in the middle of the action.

Staying ahead and relevant is more important than ever, and your business deserves nothing less.

From £3,000 you get:

  • My team and I working on your website copy, typically covering up to five pages to start. Want more? I will build that into your custom quote.

  • An onboarding session with me to discuss your story, offering and clients. 

  • 2 x interviews with your ideal clients as part of the market research.

  • Guidance on website layouts that will help optimise your copy. If you have a designer on your team, I can work with them to ensure the copy + design fits well.

  • Compelling SEO meta descriptions for each page to increase the chances of readers clicking on your site (you're probably here because you’ve found me on Google).

  • SEO keyword report from an SEO Consultant so you know what keywords to target in your content.

  • A proofreader who will edit the approved version.

  • Up to 4 revisions on your website copy.

  • Alison is a fantastic, professional, knowledgeable, and diligent copywriter. It is obvious when working with Alison that she really cares about the work and takes great initiative. Alison has great ideas and is fantastic at timely delivery and communication.

    Charlène Gisèle, Certified Coach-Consultant

So What Now?

You can try and learn copywriting yourself (because it is possible). This is more suited to those with a website as a hobby, and you’re testing the waters, so trial and error are ok. If you’d love to learn how to write website copy, I recommend you check out my free guide here.

Or you can play around with Chat GPT, which is cool if you invest time to learn the best prompts and have sharp editing skills.

If you’re a business owner, you may realise this consumes too much of your time, so you invest in an expert to do it for you. You decide you want a website that converts in the fastest and most effective way possible so you can invest your time in other aspects of your business and personal life.

I know what it feels like to have a million and one things to do. I was the girl who balanced a copywriting business with a full-time law job, so I know what a never-ending to-do list looks like.

There have been so many times when I’ve felt overwhelmed because I was doing everything alone. I realised the importance of outsourcing where possible. Once I started outsourcing, I freed up time and focused on my zone of genius! 

Get in touch below to request a quote

FAQs

  • To write copy that converts, I will:

    1. Understand your business

    2. Understand the website’s objectives

    3. Get to know your ideal clients

    4. Research

    5. Plan and draft the copy

    6. Submit the copy for your review

    7. Tweak, tweak and tweak until you love it

  • No. To write blog content that people want to read, a lot of planning and research is required so this will be quoted separately.

    1. Upon receipt of your form submission, I’ll review your answers and check you out online (if you’re already online). If we’re a good fit, we’ll arrange a time to jump on a call so we can discuss your project in more depth.

    2. Based on the information I have, I will put together my work proposal and fee quote.

    3. If you're happy, I'll send you a copywriting contract setting out the work details. Once I have your signed copy and 50% deposit (if you aren’t paying upfront), I'll begin working with you.

  • Please allow up to 10 working days. In any event, I will agree deadlines with you in advance. If copy is required to be turnaround quickly then the fee quotation will take this into account.

  • Are you getting leads from your site?

    I also recommend Google Search Console and Google Analytics. These tools allow you to track clicks, keywords, conversions and many more. They’re also free so all business owners should be taking advantage of them!

    The truth is that there’s no way to guarantee conversions and if anyone tells you otherwise….run!

  • Great question. Whilst there may be some parts of it that you don’t like, you’re hiring me to get results right? If there’s something that you really don’t like then let me know and I can change it however, I’ll be very upfront if I don’t think something works.

  • Not at all. In fact, I’ve worked with many clients that aren’t coaches. Get in touch with me and if we’re a good fit, let’s do this!

  • Web copy includes writing for the Home, About, Team, Services pages etc. It's about showcasing your personal brand online like a shop window where visitors pop by and learn more about you. The goal is to increase brand awareness and take people on a journey with you.

    If a standalone page needs to be written to sell your programme as part of a sales funnel, then that's a sales page.

    The truth is that many coaches have sales pages incorporated into their website. These are basically the services so there isn’t a whole lot of difference. 

    This page you’re reading right now is a sales page. I can incorporate sales pages into your website.

  • Of course you can. Chat GPT is great and I build AI into my processes. However, to get the best out of AI, it’s essential to invest time to learn the prompts. AI’s output is only as good as the input and sadly, there have been many cases where AI generated content do not get edited. This results in duplicate content all over the web which is harmful to your brand.

 
 
 

Unanswered questions? Please get in touch with me.